This will convince any boss!
Scroll down for a template email you can send to your boss. Here are some other ways to convince the boss:
Idea #1: Play the “ideal outcome” game: Say to your boss, “What would be the ideal outcome for my marketing results in 2018?” If they say, improve exposure, enhance sales, or something similar then you’re in a great position. Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present the solution: annual membership in the Social Media Marketing Society.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense. With your annual Society membership you’ll get immediate access to 100+ on-demand workshops and 36 live workshops each year. So take the membership price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XX per month?” If they say “yes,” then simply explain, “Great, we just need to pay up front for the best price.” The earlier you register, the lower your price will be.
Email for your boss: The below email is a simple template you can modify to your specific needs. There are four areas in < > that you’ll want to customize.