Scroll down for a template email you can send to your boss. Here are some other ways to convince the boss:

Idea #1: Play the “ideal outcome” game: Say to your boss, “What would be the ideal outcome for my marketing results in 2018?” If they say, improve exposure, enhance sales, or something similar then you’re in a great position. Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present the solution: annual membership in the Social Media Marketing Society.

Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment NOT an expense. With your annual Society membership you’ll get immediate access to 100+ on-demand workshops and 36 live workshops each year. So take the membership price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XX per month?” If they say “yes,” then simply explain, “Great, we just need to pay up front for the best price.” The earlier you register, the lower your price will be.

Email for your boss: The below email is a simple template you can modify to your specific needs. There are four areas in < > that you’ll want to customize.

SUBJECT LINE: <Insert Your Boss’ Name Here>, I’d like to join the Social Media Marketing Society

Hi <Insert Your Boss’ Name Here>,

As you know, keeping up on the latest social media tactics is essential for our team’s success. <you may want to customize this first sentence based on your unique needs>

The folks over at Social Media Examiner are offering ongoing, monthly social media marketing training in their Social Media Marketing Society. Their open enrollment closes very soon.

I believe that joining their Society will help me discover valuable new ways to market our business.

Here’s a quick breakdown of what’s included:

* Three live online workshops every month (taught by experts)
* Regular office hours where I can get my questions answered live
* A private Facebook group, staffed by Social Media Examiner’s team, where I can track breaking news and get more questions answered

Here’s the investment breakdown: Membership is only $397 per year. That’s about $11 per training or $33.08 per month.

I feel like that is a bargain and will allow me to provide a strong return on investment for the company.

With your permission I’d like to secure a membership.

We need to decide by this Friday before the price goes up.

Thanks for considering it.

<Insert Your Name Here>

P.S. There’s a quick overview here: