How to Become the Social Media Marketing Rockstar for Your Business
Meet your secret team that makes you look like a social media genius and empowers you to embrace change.
If you’re a community manager, marketer, or consultant who’s struggling to keep up with the ever-changing, constantly-morphing updates from Facebook, Instagram, Twitter, LinkedIn, Messenger, and beyond, then welcome!
Welcome to a place where you’re not alone, where we feel your pain, and where we strive to help you. With the social media landscape shifting moment-by-moment, we can all use a little extra help.
Here’s a recent example...
You’ve likely heard that Facebook decided to change everything we’ve known about how to market on Facebook.
“We’ll show less public content, including videos and other posts from publishers or businesses,” said Facebook’s Head of News Feed, Adam Mosseri. This new focus will “make its way through all our products,” said the man at the top: Mark Zuckerberg!
This means the News Feed, Facebook groups, Instagram, and Messenger will ALL be impacted. Referred to by some as the “Facebook Apocalypse,” many believe we’re rapidly approaching a day where it’ll be harder and harder for marketers to make an impact.
And what starts with Facebook quickly works its way to other social platforms.
Change is on the way.
Soon, you can bet you’ll be expected to do more with ads, implement live video, or start with Messenger bots.
And that might scare the heck out of you.
But don’t you worry. You’re in the right place. You’ve discovered a little secret:
“With all the changes that take place on social media platforms every day, I’m grateful for the Society and the support it provides. The Society provides a pool of wisdom that keeps professionals informed and learning,” said Society member Kellie Moeller.
Does This Sound Like You?
Maybe some of this sounds familiar…
If you can’t figure it out, you could be out of work.
And you’ve worked too hard to get here, so you’re not about to let yourself down.
“I found that there’s times that you need help, you need assistance, you need to learn because the social media landscape changes so rapidly. You are not only tapped into speaking with the people that work for Social Media Examiner, but the community. What is amazing is that they want to help you,” said Society member Lowell Brown.
The Society is Built For YOU
Let me introduce myself. I’m Michael Stelzner. I’m a marketer.
After I founded Social Media Examiner and Social Media Marketing World, I realized there were a lot of us who needed ongoing support and development.
While it’s amazing to have thousands of people attend an annual conference, the reality of this industry is we all need constant training because our space is constantly changing.
I’ve been able to leverage my relationships with experts and bring their knowledge exclusively to Society members. As a member of the Society, you’ll have a very real edge.
Each month our team pours through research, trends, and news to map out training that will keep you on the edge. That’s why so many marketers call us their secret team.
Our mission is to be your trail guide.
“One of the challenges I faced before joining the Society was that I wasn’t sure where to get the most up-to-date information on all the constantly shifting news in social media. So joining the Society, I have access to much deeper information, detailed training, and again Social Media Examiner has the ability to bring together the absolute best in the industry, so I really trust the sources,” said Society member Christine Gritmon.
“With the Society, I realized that I had all of these people that were able to contribute to me. I can ask questions daily and get answers (as anybody in the Society knows) right away. If you have even like that spark in your head that you need a little bit of help, I would just sign up right now and know that you are going to have tons of people at your beck and call to be able to help you through everything,” said Society member Audra Brehm.
Social Media Marketing Society: Your Career Insurance Policy!
The Society was designed for you, the social media marketing professional. If your job is to manage social media, but you’re struggling to keep up, the Society is for you. You’ll be amazed by how many people you connect with who are are just like you.
Here’s what’s waiting for you:
Develop a true competence to tackle change, head on. Each month the Society brings you curated experts who’ll train you on the latest in social media techniques. You’ll always be on the edge of marketing innovation.
Tap directly into the Social Media Examiner network. Get your questions answered in our active Facebook group and during monthly office hours with Social Media Examiner staff and experts. People who work in the trenches are there for you.
Get plugged into a welcoming group of your peers. Finally, you’ll have access to intelligent and talented peers who “get you,” who you can turn to, and who you can trust to help with your struggles.
Here’s why you should join:
#1: Discover advanced marketing techniques to accelerate your growth
The Society is the place where you’ll find the best insider secrets, the latest developments, tools that will help you grow your business, and where you’ll become a social marketing master.
Immediate access to social media marketing know-how. There are more than 100 professional development workshops waiting for you inside the Society.
Not only can you watch the trainings, you can print out the decks, download the transcripts, listen to audio versions on the go, and much more.
The trainings cover topics such as Facebook advertising, Messenger chatbots, analytics, Instagram marketing, video marketing, live video, Twitter marketing, LinkedIn marketing, Pinterest marketing, Snapchat marketing, YouTube marketing, and more!
Some of our more recent workshops include:
- “How to Create Dynamic Ad Sequences on Facebook,” by Amanda Bond.
- “Four Strategic Chatbot Campaign Blueprints for Facebook Messenger,” by Molly Pittman.
- “How to Use Google Tag Manager to Create Uncommon Facebook Custom Audiences,” by Chris Mercer.
“There is a whole lot that happens in the fastest changing industry on the planet. For me, the Society represents the smartest people in the room. With the results I got, I got recruited by a client. So I am now an executive for a big brand because of the work that I was able to do for that client as I was learning from the Society,” said Society member Eric Dallin.
Ongoing professional training, every month. You’ll have access to three original (and live) online workshops each month, taught by social pros. These experts show you—step-by-step—the latest social media marketing techniques. You’ll be able to ask your questions live to our trainers.
The team here at Social Media Examiner constantly analyzes the industry and predicts the coming trends. We then tap our network to find the best experts to train you.
Here are some of our upcoming workshops:
- “Mastering Facebook Ad Funnels,” by Susan Wenograd.
- “How to Use YouTube Ads in Your Marketing Funnel,” by Brett Curry.
- “How to use Instagram Analytics to Create a Better Content Strategy,” by Jenn Herman.
- “An Introduction to Building Messenger Bot Sequences,” by Dana Tran.
“I want to be known as being someone who knows what I am doing. It is hard to stay on top of stuff. The training has been amazing. It’s really effective training that I can put into action straight away. If you want to upskill, if you want a really good community of people who are there to answer your questions whenever you need them, it is a great place to be,” said Society member Amanda Webb.
#2: Get the support (and confidence) you need
You receive ongoing support from people in the trenches, people who want to help you, and who can be a true lifeline. We provide an exclusive Facebook group, just for members.
Monthly office hours with experts. Join the Social Media Examiner social team and special guests to talk about the latest trends in an “open-forum” live video chat each month.
Ask your questions, tell us your problems, vent your frustrations about social media marketing, and we’ll talk you through it.
Get access to an exclusive Facebook group of your peers. Not only will you stay informed as social media news breaks, but you’ll gain access to a supportive Facebook group of marketers.
Here you’ll make valuable connections and be able to ask any question. We have a team of experts who will tackle your most complicated questions.
Ask questions, join the dialogue, and tap the network.
“The Facebook group is worth its weight in gold. You can ask them, ‘How do I do this?’ or ‘I’m having a problem with this’ and they are really helpful to you. It’s an active community. There is always discussion. If you’re serious about social media marketing, you should join the Social Media Marketing Society,” said Society member Tim Lewis.
Don’t just take my word for it. Here’s what Society members have to say. Click play on this video:
Listen to what your peers have to say!
“I really didn’t have a community to turn to when I had questions about my work. The Society connected me with a lot of people that I could turn to and ask really complicated questions. I’ve been able to launch Facebook Live programs, I’ve been able to launch new event marketing programs that have been really successful for my organization. I’m going to be involved forever,” said Society member Kristin Jones.
“My husband glazes over when I talk about social media. The Society are my people. These are people that “get me.” I get to geek out with them. I’ve made deeper relationships and I’ve done collaborations with people that I never would have been able to connect with if it were not for the Society. It will change the way you market and it will bring you so close to some amazing people,” said Society member Kelly Noble Mirabella.
Common questions answered
The live workshops don’t fit my schedule. Can I watch them another time?
Absolutely! Get your training any time, from anywhere in the world, as often as you like.
Not only can you watch these videos trainings over and over, we also provide:
- Downloadable slide decks
- Downloadable audio files
- Time stamps for topics in the training (and questions answered)
- Links to resources mentioned
- Links to discussions on the training
“Finding time to get to the training is difficult for me, but it is really great that they’re recorded so I can go back as I need things. There’s a library for me to access,” said Society member Kelly Mirabella.
I’m a social media marketing novice. Will the Society sessions be way over my head?
Everyone’s a novice when everything’s changing.
The old ways don’t work, so in some regards we’re all restarting the adventure, over and over.
While Society instructors are experts, they work hard to answer your questions. We typically commit 30 minutes in each workshop to your questions.
We staff our Facebook group to ensure no question goes unanswered. We also have a very supportive community of members who are glad to answer questions.
So while the Society is ideal for the advanced marketer whose job is heavily focused on social media, even a beginner will find value.
“I’ve been able to learn the platforms I didn’t previously know and become adept at them. I recommend the Society to anyone, whether they’re a beginner or an expert, because there’s something for everybody,” said member Lori Friedrich.
What will I receive every month as a member?
When you join the Social Media Marketing Society you’ll have access to three original training workshops every month. You’ll also have access to the recordings of ALL prior training workshops as long as you keep your membership active.
You’ll gain exclusive access to our Facebook group where you can connect with peers and get your social media marketing questions answered.
Society members who attend Social Media Marketing World (our annual conference in San Diego) will enjoy special conference benefits including exclusive meetups.
How do I watch the live workshops?
You simply log in to our member website and follow the instructions we provide. You’ll be able to view the live training workshops on a computer or mobile device. We also stream workshops live into our Facebook group.
I can’t attend all the live training workshops. Will I get a recording?
Yes. For each training workshop we’ll provide a recording you can watch online via your computer, tablet or mobile device, so you won’t miss a thing.
If you have other commitments (like a day job) or if a workshop occurs at an inconvenient time, no need to worry. Even if you attend a live training workshop, you’ll still get the recording. You’ll have access to recordings for as long as you maintain your membership.
How do I watch the playbacks of training workshops?
You simply log in to our membership website. There you’ll find streaming videos you can play back from a desktop or mobile device. Downloadable transcripts, slide decks and audio files are also provided.
Will there be transcripts?
Yes. We’ll provide transcripts of each workshop as Adobe PDF files. This will allow you to study and scan the content of each training.
How can I ask questions?
Two ways. First, during the live training workshops, you’ll be able to submit questions during the Q&A portion of each workshop. If you are selected we will bring you on live to ask your question. Second, you can post questions in our exclusive Facebook group to get answers from your peers and the experts.
Where is the event located?
At your home or office. Since this is online training, there is no physical venue and no travel expenses. And you’ll get the recordings, so if you miss a live workshop, no worries.
How long are the training workshops?
Each of the workshops is 60 to 90 minutes in duration.
What if I still have questions?
Send an email here and we’ll get back to you right away.
Disclaimer: Your results may vary. Participating in the Society doesn’t guarantee success with your social media marketing.